PERAN BRAND AWARENESS MEMEDIASI SOCIAL MEDIA MARKETING TERHADAP NIAT BELI SEPATU NIKE DI KOTA DENPASAR

Purchase intention is an activity or a person's behavior that arises through his response to show the customer's desire purchase object. The purpose of this study was determine role brand awareness in mediating social media marketing on buy Nike shoes Denpasar City. This research conducted number samples taken as many 130 respondents who are have never bought shoes. Data collected interviews, observations, and questionnaires. analysis technique used path Sobel test. better marketing, will increase among consumers product so consumers' intentions also increase.
 Keywords: marketing; awareness;